Microsoft – Jay-Z with Bing: One of the best media integrated campaign.
Microsoft’s search engine, Bing, wanted to connect with a younger audience and needed to make their Search and Maps technology more culturally relevant. Droga5 New York started by putting every single...
View ArticleTesco – Homeplus Virtual Stores in Subways: Retail of the future?
Could Tesco Supermarket become No. 1 without increasing the number of stores? The company recently conducted another in-depth survey of Koreans. Korea is the second most hard-working country in the...
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Key Trend Social TV
Through our social media consulting work for our client SKY (Germany’s biggest PayTV channel), the ideal linking of social media and TV has come to be a focus of our company’s in-house research. One...
View ArticleIKEA – The big sleepover: A great social experience
This is one of the ways social starts to get really exciting for brands, and it’s not with a cool Facebook app or innovative social play, just smart thinking combined with the drive to make it happen....
View ArticleMapping & Kinetic
Real-world projection mapping was all the rage in 2011. Many a building was witnessed breaking into pieces or being filled up with geometric shapes. The technique is executed in the same way to how...
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The Net in China
Social Media in China China has the largest number of active Internet users worldwide. More than 513 million Chinese use the Internet and social media platforms. In contrast to the Western Social Web,...
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